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Who we are

What do you get when a creative, a marketer and a CFO walk into a bar?

You get a fresh perspective on how a good idea, strong design and innovative technology can increase a company’s bottom line.

Three partners, Peter Brennan, Ian Bell and David Penfold, form independent creative agency, Electric And Analog. Each Co-Founder comes from a different industry and brings something unique to the business.


Peter Brennan. Co-Founder. Executive Creative Director.

Peter started his career at advertising agency, International Concept Organisation, in South Africa, before leading the marketing team at apparel brand Quiksilver. He spent 10 years in London helping build teams for some of Europe’s most respected creative agencies at MajorPlayers, before moving to Sydney and joining creative media agency Atomic 212° where, as Director of Innovation, he became one of the most awarded creatives in Australia.


Ian Bell. Co-Founder. Managing Partner

Ian is the ex-Head of Brand at Red Bull, and prior to that was Head of Marketing Communications at Samsung, and Marketing Director at Unilever. Being ex-client-side, he brings a unique view to a creative agency. He understands what brands look for in creative and strategic partnerships more than most, and this is an asset for the agency’s clients in terms of delivering on their needs and expectations.


David Penfold. Co-Founder. Chief Financial Officer

Ex-CFO of Deutsche Bank, David Penfold, makes up the third Co-Founder and Director. After 34 years with the Deutsche Group across the UK, US and ANZ, with extensive experience at Director level, leading and managing complex finance functions with broad governance and managerial responsibility, David brings a strong focus on business strategy, performance analysis and financial acumen to the agency.

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