What we did
‘Electric + Analog’ partnered with ‘Vintage Industries’ to create the concept of a vintage-like t-shirt range for men and women. We designed everything from the brand identity, look and feel, swingtags, satin labels, as well as every t-shirt print. ‘E+A’ also came up with the concept of doing heavy industrial washes so that each individual garment is unique and different to the next. This created a ‘limited edition’ concept feel, which in turn created a cult following allowing ‘Vintage Industries’ to be sold in 50 different independent clothing stores across 2 continents.