What we did
This client came to us with an issue – needing to engage a younger audience, and ultimately sell more product. E+A came up with the idea of a mobile app that incorporates a fitness and supplement plan that adapts and works around the user’s food intake and exercise regime. No more having to stick to a strict plan. You simply enter what exercise you did and what food you consumed into that app, and it adjusts the plan accordingly. Besides the strategy and concept creation, E+A worked on a fresh rebrand of the brand’s look and feel, as well as UX design, visual design, art direction, content development and production.