What we did
The team came up with a concept for the campaign and went about briefing athletes, photographers and stylists. We art directed all elements of the shoot, which included storyboarding ideas and getting client approval prior to setting out on location. Once the shoot was wrapped, we collated all assets and went to work. We built a campaign story that matched the ethos of the brand, and designed it across printed material, such as sales catalogues and magazine adverts, as well as designing for digital across desktop, tablet and mobile. We also amplified the campaign across social channels including facebook and Instagram.